Brand Consulting
Whether you’re launching, scaling, or repositioning, we partner with you to shape bold business strategies and build brand identities that resonate.
Services include:
- Business Strategy & Planning
- Brand Concept & Development
- Organizational Culture & Change Management
- Cross-Cultural Management
Communications & PR Strategy
We design and implement smart, future-focused communications strategies that elevate your voice, engage key stakeholders, and prepare you for the unexpected.
Services include:
- Strategic Communications Planning
- Crisis Planning & Reputation Management
- Internal Communications & Employee Engagement
- Change Communication Strategy
Media & Content Execution
We translate your message into powerful stories and consistent visibility across channels—online and off.
Services include:
- Media Relations & Press Outreach
- Press Releases & Marketing Collateral
- Social Media Strategy & Management
- Content Development
- Brand Liaison Services
Inara Tayao-Lucero (they/she) is a queer, gender-fluid strategic communications consultant of Filipino and Mexican descent. Seeking to shine a light on the communities they’re part of, Inara has become a fierce advocate for decolonizing, destigmatizing and decriminalizing alternative medicines and lifestyles.
The intersectionality of Inara’s lived experience enables them to craft integrated campaigns through an empathetic and humanitarian lens. Taking the time to build trust, they provide guidance on macro and micro levels using solutions-driven and out-of-the-box strategies.
Inara has a track record of developing internal and external communications plans that have secured earned media placements (Deadline, Them, Hustler Magazine), streamlined organizational workflows and generated over $100,000 in revenue for their clients.
LEARN MORE
Testimonies
Working with Inara has been a dream. They bring a nuanced understanding of vice industries and the adult sector, and they’ve been an incredible thought partner as we brainstorm new initiatives and formulate strategies around our work. It’s rare to find someone who feels so at home and skillful at working in a “tiny but mighty” team context, while still holding a vision that’s expansive and limitless. I can’t recommend working with Inara enough! –Mahx Capacity, AORTA films
Inara has played key roles at 40 Tons, bringing dedication and versatility to the team. Whether it’s assisting with communication strategies, handling computer work, contributing to event execution, or taking on hands-on tasks, she shows up ready to make things happen. She brings creative ideas and works from start to finish, ensuring things run smoothly. Her adaptability and willingness to step in wherever needed make a real impact. Her commitment and hard work are valuable assets to 40 Tons, and I’d recommend her to any team looking for someone reliable and dedicated to getting the job done. – Anthony Alegrete, 40 Tons Brand
Inara is an accomplished professional with impeccable integrity. She excels in managing complex projects, particularly in integrated marketing communication. Her meticulous, strategic approach ensures efficiency and precision in every task. She is a quick learner, independent thinker, and highly effective in both autonomous and team settings. Her leadership, composure, and communication skills foster a productive work environment. Inara consistently meets high-pressure demands with diligence and professionalism. I can unequivocally vouch for Inara’s ability to handle demanding situations and highly recommend her for any position she feels competent to handle. –Daylyn Presley, Los Angeles County Registrar-Recorder/County Clerk
Working with Inara has been a phenomenal experience! They’ve given us direction to implement our systems, helped us re-develop our approach, and ignited a spark for the Champs Up Movement. They’re great at what they do! – Demareon Jones, Champs Up!